YUKIUMI HOKKAIDO – PRIVACY POLICY

Last updated: 26 October 2026

This privacy policy applies to yukiumihokkaido.com and to the backcountry tours, activities, accommodation and gear rental offered by Yukiumi Hokkaido, operated by Yukiumi LLC (ユキウミ合同会社), Furano, Hokkaido, Japan ("Yukiumi Hokkaido", "we", "us").

We handle personal information in accordance with Japan's Act on the Protection of Personal Information (APPI) and, where they apply to our guests from overseas, other data protection laws such as the EU and UK General Data Protection Regulation (GDPR).

1. INFORMATION WE COLLECT

Information you give us. When you send an enquiry, book with us or contact us by email, phone or social media, we may collect:

Contact details: name, email address, phone number and nationality.
Trip details: preferred dates, tour or activity, group size, accommodation and airport pick-up needs.
Participant details: date of birth, skiing/snowboarding level, backcountry and avalanche training, mountain experience and gear or rental needs (such as size and boot information).
Dietary requirements and, where you choose to tell us, health information relevant to your safety (for example allergies or medical conditions).
Emergency contact and travel insurance details, and the signed release of liability (waiver).
Payment and booking records. Card payments are processed by our payment provider; we do not store your full card details.

Information collected automatically. When you visit our website, we and our service providers collect technical information such as your IP address, browser and device type, pages visited and how you arrived at the site, using cookies and similar technologies (see section 6).

Photos and video. Our guides and photographers may take photos and video during tours, as described in our Terms & Conditions.

2. HOW WE USE YOUR INFORMATION

To answer your enquiries and prepare quotes.
To manage bookings, payments, invoices, accommodation, transport and rental equipment.
To plan safe tours: matching you with the right group and guide, and preparing for allergies, medical needs and emergencies.
To meet our legal, accounting, tax and insurance obligations.
To understand how our website is used and improve it and our advertising.
To share tour photos and video for promotion on our website and social media, as set out in our Terms & Conditions.
To send you news or offers, only where you have agreed or are an existing guest; you can opt out at any time.

Where the GDPR applies, we rely on: performing our contract with you (bookings), our legal obligations, our legitimate interests (running and improving our business and keeping guests safe), and your consent (for example health information, marketing and non-essential cookies).

3. SHARING YOUR INFORMATION

We do not sell your personal information. We share it only when needed to run your trip or our business, with:

Our staff and guides who are working on your booking.
Service providers that host or process data for us, such as Netlify (website and enquiry forms), Google (email, Google Workspace, reCAPTCHA, Google Analytics and Google Ads), Square (payments and invoices), Lodgify (accommodation bookings) and Notion (booking management).
Partners involved in your trip, such as accommodation, transport, rental and activity providers, when required for your booking.
Insurers, medical services, rescue services and emergency contacts in case of an incident.
Public authorities, when required by law.

4. INTERNATIONAL TRANSFERS

We are based in Japan, and some of our service providers store data in other countries, including the United States. When your information is transferred abroad, we rely on providers that apply appropriate safeguards, such as standard contractual clauses, as required by the APPI and GDPR.

5. HOW LONG WE KEEP YOUR INFORMATION

We keep booking, payment and waiver records for as long as required by Japanese accounting and tax law and for possible insurance or legal claims. Enquiries that do not lead to a booking are deleted when no longer needed. Health and dietary information is used for your trip and deleted or anonymised afterwards, unless needed in relation to an incident.

6. COOKIES AND ANALYTICS

Our website uses cookies and similar technologies to work properly, to protect our forms from spam (Google reCAPTCHA) and to measure visits and the performance of our advertising (Google Analytics and Google Ads). Embedded content such as YouTube videos and Google Maps may also set cookies. Analytics and advertising cookies are only used if you accept them in our cookie banner. See our Cookie Policy for the full list and how to change your choice.

You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on. Learn more about how Google uses data at policies.google.com/technologies/partner-sites.

7. SECURITY

We take reasonable technical and organisational measures to protect your information, such as limiting access to staff who need it and using reputable service providers. No method of transmission over the internet is completely secure, but we work to protect your data.

8. YOUR RIGHTS

You can ask us to tell you what personal information we hold about you, to correct it, to delete it, to stop using it or sharing it, or to send you a copy. Where we rely on your consent, you can withdraw it at any time. If you are in the EU or UK you may also object to our processing and complain to your local data protection authority; in Japan you may contact the Personal Information Protection Commission.

To make a request, email us at yukiumi@yukiumi.com. We may need to confirm your identity before responding.

9. CHILDREN

Bookings must be made by an adult. We collect information about children under 18 only from their parent or guardian, for family bookings.

10. CHANGES TO THIS POLICY

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

11. CONTACT US

Yukiumi LLC (ユキウミ合同会社) – Yukiumi Hokkaido
11529 Nunobeishiwata, Furano, Hokkaido 076-0003, Japan
Email: yukiumi@yukiumi.com
Phone: +81 80-1987-9909

Yukiumi Hokkaido Privacy Policy